About Us
Welcome to Ushoroba – Where Adventure Meets Harmony
Once upon a time, deep in the heart of Africa, a majestic creature roamed the rivers and lakes. The hippo—powerful yet peaceful, bold yet balanced—became a symbol of the untamed beauty of nature. Inspired by this magnificent being, Ushoroba was born.
At Ushoroba, we invite you to embark on a journey where the wild calls and culture embraces you. Imagine yourself walking alongside Maasai warriors, savoring the spices of Zanzibar, or witnessing the golden sunsets over the Serengeti. Each adventure is a chapter, each moment a memory waiting to be made.
With every tour, we strive to create harmony—between travelers and nature, between exploration and sustainability, between adventure and comfort. Like the hippo that treads lightly but leaves a lasting impact, we aim to craft journeys that enrich lives while preserving the beauty of our planet.
Let us guide you to places where stories are written in the stars, and every path leads to discovery. Welcome to Ushoroba—your gateway to extraordinary adventures.
Meet the Visionaries behind Ushoroba
Every great journey begins with a spark of inspiration. For the founders of Ushoroba, that spark came from their shared passion for adventure, culture, and the untouched beauty of Tanzania.
As childhood friends who grew up exploring the wilds of East Africa, they dreamed of creating something extraordinary—an avenue for travelers to experience the magic they had always known. Together, they founded Ushoroba, a name that reflects the strength and harmony of the hippo, their guiding symbol.
With one founder’s expertise in tourism and sustainable practices and the other’s background in cultural immersion and community building, they built a company rooted in respect for nature, people, and shared experiences.
The Ushoroba Team
At Ushoroba, we are more than a team; we are a family united by our love for exploration and a commitment to excellence. Our guides are storytellers, our planners are dream weavers, and our support staff are the guardians of every traveler’s comfort. Each member brings a unique skill to the table, creating a seamless experience for our guests.
Together, we are driven by a shared mission: to connect adventurers from around the world with the wonders of Tanzania while leaving a positive impact on the communities we visit and the environment we cherish.
Meet the Ushoroba team and discover the people who make every journey unforgettable.
Meet the Founders of Ushoroba
Ushoroba is the brainchild of two visionaries with a deep connection to Tanzania’s rich heritage and natural beauty. Together, they embody the spirit of Tanzania—diverse, resilient, and full of wonder.
Erick Lyimo
Co-Founder & Director
Erick Lyimo, a proud member of the Chagga community, brings a unique perspective rooted in his upbringing on the slopes of Mount Kilimanjaro. His deep knowledge of Tanzania’s landscapes and cultures, paired with his passion for sustainable tourism, shapes Ushoroba’s vision of responsible travel.
Martin Erasto
Co-Founder & Director
Martin Erasto, a Maasai with a profound love for his people’s traditions and the wildlife they coexist with, complements Erick’s expertise. His commitment to cultural preservation and his innate understanding of the wild drive Ushoroba’s mission to create harmony between travelers, nature, and local communities.
Our team
Guided by Excellence
From expert planners to skilled guides and dedicated support staff, the Ushoroba team works tirelessly to bring your travel dreams to life. Together, we are committed to crafting experiences that celebrate the beauty of Tanzania while protecting its future.
Martin John
Head Guide
Leading the way in every adventure is **Martin John**, Ushoroba’s Head Guide. With years of experience and an unmatched knowledge of Tanzania’s hidden gems, Martin ensures every journey is safe, insightful, and unforgettable. His storytelling and passion for the wild make him an invaluable part of the Ushoroba family.
